We are independent and integrated, we are where smart people collaborate freely.

Libby has spent more than 20 years in marketing and advertising across Australia, Asia, the UK, Europe, the US and the Middle East. She founded LATITUDE Creative on a simple belief: brands can drive real, positive change when strategy, creativity, curiosity, and people who care come together. She has since grown it from the ground up into an international agency with teams in the UK, UAE, US and Australia. For the past 14 years she has worked at the heart of two of the world’s most demanding categories: consumer healthcare, and wine and spirits. She drove the international expansion of Swisse Vitamins and Supplements, Australia’s #1 supplement brand, into more than 10 markets, then created and launched new brands into high-growth markets. That depth across both sectors is now LATITUDE’s greatest strength. She knows how to build ambitious, distinctive brands in regulated categories that stay on the right side of claims and compliance. Libby believes creativity is a commercial tool, not a nice-to-have: the most distinctive work is also the work that drives growth. That conviction runs through her expertise in durable brand platforms, practitioner channels, Amazon and social commerce, across both DTC and B2B. Today she’s proud of LATITUDE’s partnerships with global brands, industry leaders and world-class talent, all united by a shared ambition to do work that matters.

Andy believes great design and creativity have a unique power to shape our futures for the better, and that creative people get to imagine those possibilities before most. For him, it is an inherently optimistic act: creating something that didn’t exist before can only come from wanting to bring something new into the world. Andy builds, invents and reinvents brands through design, strategy, words and ideas, working with start-ups, scale-ups, legacy brands and businesses preparing to IPO across identities, websites, apps, campaigns and experiences. Through a gentle mix of optimism, theory, beauty, invention and absolute collaboration, he works to stand apart from a sea of homogeneity and constantly lift the standard of creative excellence for the teams around him. He purposefully seeks out people with broad skillsets so that, together, they can create ambitious and inspiring work.

Gemma is a natural collaborator who brings commercial focus, creativity and a deep understanding of brand strategy to every project. She builds insight-led campaigns that deliver measurable impact, turning complex problems into clear digital strategies, managing cross-channel campaigns and bringing stakeholders together at every level. She has a proven track record in brand transformation and performance-led content, from launching Kenwood Can in 23 markets to repositioning LGIM through digital-first campaigns.

Hannah has spent more than 10 years in ecommerce, luxury fashion, skincare and wellness, leading performance and digital growth strategy across multiple markets. She’s an expert in customer lifecycle and CRM, combining rigorous tracking and measurement to deliver sustained growth for global brands.

Bernard is a digital strategist with a sharp focus on SEO, GEO and content discovery, and more than a decade of experience helping B2B brands grow through smarter search performance. He combines technical expertise with a deep understanding of user behaviour to build strategies that increase visibility and drive traffic. He has worked with clients in professional services and engineering, including Buro Happold, improving how their content performs across different markets. His approach is practical, from technical audits to content optimisation, and he always ties his work back to real business goals.

Amy has spent 18 years writing for some of the world’s leading ad agencies, including Saatchi & Saatchi in Dubai and London, FP7 Dubai and Wunderman Singapore, as well as a wide range of businesses and start-ups. She works across website copy, social content, brand consultancy, brochures, TV and naming, crafting words that spark curiosity, instil confidence and create an emotional connection with audiences around the world.

Matt is a paid media specialist with eight years’ experience developing and delivering performance-led campaigns for global ecommerce brands, including Jo Malone, Tom Ford, La Mer and Dr. Barbara Sturm. He combines strategic thinking with hands-on execution, turning data into clear insights that grow brand presence, revenue and long-term performance. He specialises in the Meta and TikTok algorithms.

Genevieve has spent more than four years leading high-profile creative and digital campaigns as a senior account and project management specialist. She has managed multi-million-pound global accounts for brands including Baileys and Diageo, delivering Cannes award-winning work under tight budgets and timelines. Her expertise spans social-first strategy and creator and influencer management, from briefing and budget negotiation through to UGC delivery. She pairs this with strategic client leadership that drives retention, growth and consistent quality across teams.

Josh has held senior roles in network and independent agencies in Melbourne, running campaigns for Swisse Wellness, Ford, Suzuki, Porsche, Cobram Estate and King Living, and overseeing budgets of more than $10 million a year. In 2022 he launched his own Meta and Google Ads consultancy, and in 2025 he managed more than $2 million in client media investment across both platforms. He currently runs paid media for regulated health brands in medicinal cannabis and clinical weight management, where every ad is checked against compliance rules before launch. He is an expert in lead generation and ecommerce across Google and Meta, with campaigns spanning health, automotive, retail and events.

Julia has spent more than seven years at the forefront of social content and community management, leading strategy and delivery for major FMCG and lifestyle brands including Tanqueray, KitKat, Wendy’s and No7. She has led cross-functional creative teams to drive standout engagement growth, and now partners directly with brands such as The Crown Estate and emerging start-ups to build always-on content strategies from the ground up.