Richard is Chief Advisor at Latitude Creative. We first got to know Richard during his nearly 30 years at Procter & Gamble, where he was a member of the global Consumer Healthcare senior leadership team. At P&G, Richard led the marketing function for the company's joint ventures with Teva Pharmaceuticals and Swisse Vitamins, and oversaw the successful acquisition and integration of Merck's Consumer Healthcare brands. His leadership roles included franchise leader for Vicks, the global #1 cough and cold brand, as well as the P&G VMS (Vitamins, Minerals and Supplements) portfolio and NeurobioRx. Over this time, he became a proven brand strategist, brand architect and marketing capability builder across healthcare and consumer goods, and built extensive M&A experience along the way. Richard currently sits on the Board of Bonusan and is President of the Supervisory Board of Science in Sport; he previously served on the Board of Symprove. His skillset combines FMCG brand-building capability with deep consumer healthcare expertise, spanning brand rejuvenation, M&A, joint ventures, new product development, international expansion and D2C ecommerce — experience he brings directly to his role as Chief Advisor, helping guide Latitude Creative's strategic direction with a sharp understanding of our clients and category.